Leave it to NBC entertainment head Ben Silverman to turn a viewer protest into a sponsorship opportunity.

When fans tried to save on-the-bubble adventure comedy Chuck by buying Subway sandwiches on a certain day -- the sandwich chain was featured in an episode -- Silverman responded by forging a special advertising relationship that helped the network renew the show for next season.

This should come as welcome news to the legions of TV geeks and critics who championed the show weeks ago, begging NBC via online petitions, blogs and columns not to drop a show that has faltered in the ratings against Fox's House and ABC's Dancing with the Stars.

NBC has taken advantage of the new 10 p.m. Jay Leno Show to offer a schedule with original programming throughout the year, featuring eight new series. Besides Chuck, veteran crime drama Law & Order returns for a 20th season, pushed back to Fridays.

I'm sure we'll hear lots more from NBC about the method to their madness during the executive conference call, starting in two minutes.

Dropped from the lineup: Medium, Kath & Kim, My Name is Earl, Knight Rider, Kings

NBC FALL 2009 SCHEDULE

*New programs in UPPER CASE

 MONDAY
8-9 p.m. – "Heroes"
9-10 p.m.-"TRAUMA"
10-11 p.m. – "THE JAY LENO SHOW"

TUESDAY
8-10 p.m. – "The Biggest Loser" (two-hour edition)
10-11 p.m. – "THE JAY LENO SHOW"

WEDNESDAY
8-9 p.m. – "PARENTHOOD"
9-10 p.m. – "Law & Order: Special Victims Unit"
10-11 p.m. – "THE JAY LENO SHOW"

THURSDAY
8- 8:30 p.m. – "SNL WEEKEND UPDATE THURSDAY" (multi-episode run)
8:30-9 p.m. – "Parks and Recreation"
9- 9:30 p.m. – "The Office"
9:30-10 p.m. – "COMMUNITY" (RIGHT - moves to Thursdays 8-8:30 p.m. after multi-episode run "30 Rock" returns)
10-11 p.m. – "THE JAY LENO SHOW"

FRIDAY
8-9 p.m. – "Law & Order"
9-10 p.m. – "Southland"
10-11 p.m. – "THE JAY LENO SHOW"

SATURDAY
8-9 p.m. – "Dateline NBC"
9-10 p.m. – "TRAUMA" (encore broadcast)
10-11 p.m. – "Law & Order: Special Victims Unit" (encore broadcast)

SUNDAY
7- 8:20 p.m. "Football Night in America"
8:20-11 p.m. "NBC Sunday Night Football"

NBC MID-SEASON 2010 SCHEDULE
(2010 WINTER OLYMPICS preempt regularly scheduled programming from February 12-28, 2010)

*New programs in UPPER CASE

MONDAY
8-9 p.m. – "Chuck" (season premiere)
9-10 p.m.-"DAY ONE"
10-11 p.m. – "THE JAY LENO SHOW"

TUESDAY
8-9:30 p.m. – "The Biggest Loser" (90-minute edition)
9:30-10 p.m. – "100 QUESTIONS"
10-11 p.m. – "THE JAY LENO SHOW"

WEDNESDAY
8-9 p.m. – "MERCY"
9-10 p.m. – "Law & Order: Special Victims Unit"
10-11 p.m. – "THE JAY LENO SHOW"

THURSDAY
8- 8:30 p.m. – "COMMUNITY"
8:30-9 p.m. – "Parks and Recreation"
9- 9:30 p.m. – "The Office"
9:30-10 p.m. – "30 Rock"
10-11 p.m. – "THE JAY LENO SHOW"

FRIDAY
8-9 p.m. – "Law & Order"
9-10 p.m. – "Southland"
10-11 p.m. – "THE JAY LENO SHOW"

SATURDAY
8-9 p.m. – "Dateline NBC"
9-10 p.m. – "Southland" (encore broadcast)
10-11 p.m. – "Law & Order: Special Victims Unit" (encore broadcast)

SUNDAY
7-8 p.m. – "Dateline NBC"
8-9 p.m. – THE MARRIAGE REF
9-11 p.m. – "The Celebrity Apprentice" (season premiere; two-hour edition)