Diddy comes to HSN in St. Pete, calls his cologne a "positive self affirmation"

DECEMBER 02, 2009

On a specially-built set styled somewhere between a bachelor pad and talk show set, Sean "P. Diddy" Combs came to town, hanging at HSN on Monday and Tuesday, hawking his new fragrance, I Am King.

According to the rapper/producer/playboy, folks shouldn't get the idea that the fragrance name refers to any ideas he has about his own greatness. Instead, this is a "positve self affirmation" for the kind in your life.

Diddy may be laying it on thick, but celebs such as Suzanne Somers and Paula Abdul have earned tons by making the trip to the home shopping channel to hawk substantially priced trinkets or fashion.

Check it out below:

Posted by at 3:49:48 pm on December 02, 2009 in

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