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Beer drinkers threaten Yuengling boycott over Trump support

Yuengling beer is seen on the bottling line at the company's Tampa brewery.

Times files

Yuengling beer is seen on the bottling line at the company's Tampa brewery.



Americans are passionate about politics, and they're passionate about beer. That perfect storm is adding up to America's oldest brewery getting some serious backlash for apparently wanting to "make America great again."

Donald Trump's son, Eric Trump, visited the Yuengling brewery in Pottsville, Penn. for a tour this week, where he tweeted out a photo standing with owner Richard "Dick" Yuengling Jr., the great-great grandson of the 187-year-old brewery's founder.

According to a story in the Reading Eagle, Yuengling told Eric Trump, "Our guys are behind your father. We need him in there."

But some beer drinkers were not happy with what they perceived as the brewery's Trump endosement, as evidenced by the swift reaction on social media where a stream of Twitter users threatened to boycott the brand or never drink another drop of Yuengling again. The brewery hasn't officially endorsed any candidate, but the tweet, and Yuengling Jr.'s comments to the younger Trump were plenty enough to set people off. 



Since 1999, Yuengling has operated another brewery in Tampa (which offers free tours and free beer to visitors) in a former Schlitz brewery near Busch Gardens. 

[Last modified: Thursday, October 27, 2016 2:25pm]


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