Busch Gardens embraces Pokémon Go by hosting 'Lure-a-Thon'
Busch Gardens in Tampa is embracing the Pokémon Go craze, inviting people to catch pocket monsters among its roller coasters and animal attractions.
The park, which this week warned visitors who are playing the augmented reality game to be safe while staring down at their phones, will host an official Pokémon Go Lure-a-Thon on Saturday for guests who pay for regular park admission.
From 10 a.m. to 3 p.m., Busch Gardens is setting up more than 50 "lure modules" throughout the park, including its Pantopia, Egypt, Jungala and Stanleyville areas. For the uninitiated, lure modules are an in-game item that attracts more Pokémon to "pokéstops," the in-game locations GPS tagged to real-life spots where players can re-up on items.
Busch Gardens pass members will get "exclusive" access to seven pokestops during the Lure-a-Thon in the Egypt area of the park, the event's Facebook page says.
The park is encouraging Pokémon trainers to come out wearing their team colors, and says it will tip players off to gym locations inside the park (where players can do battle) as well as the best wifi-spots.
If $89 too steep for a chance to play Pokémon Go among a crowd of like-minded trainers, there's always the Pokémon Go bar crawl happening in St. Petersburg on July 23. Just don't forget your ID.