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Sean Daly, Michelle Stark and Sharon Kennedy Wynne

98 Rock names new host for mornings: Lex and Terry Morning Show

13

June

In the midst of a lot of other media news today drops this nugget -- WXTB-97.9 FM (98Rock) announced today that it is replacing The Buckethead Show on Monday with Lex and Terry, a syndicated show from Dallas which also airs in Jacksonville and Orlando, among other cities.

Rumors abound that this is the station's last effort to boost ratings for 98Rock, which has had some trouble in mornings. Clear Channel lured Lex and Terry from Cox Radio, so they certainly have an interest in trying to spread the show. Lex and Terry aired for a while on a competing station, 102.5 the bone, about three years ago.

It is also yet another exmaple of a local radio show being replaced with syndication, just as WBPT replaced Olivia Fox with Steve Harvey and WTMP replaced local jocks with Michael Baisden.

Here's the 98Rock release....

LEX & TERRY TO WAKE UP TAMPA BAY ON 98ROCK BEGINNING MONDAY!

98ROCK (WXTB 97.9 FM/Tampa Bay) Announced today that the nationally syndicated Lex & Terry Morning Show will debut this Monday, June 16, starting at 6am.

Irreverent hosts Lex Staley & Terry Jaymes offer a show that delivers a unique blend of lifestyle advice, humor and powerful commentary that is heard in over 20 markets nationwide and on XM Satellite Radio Channel 152.

“I am very excited, as Lex & Terry are an established show that has a proven track record of success,” stated Brad Hardin, Regional Vice President of Programming.

98ROCK is Tampa Bay’s premier rock radio station since launching in January, 1990.

[Last modified: Wednesday, July 21, 2010 2:47pm]

    

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