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Sean Daly, Michelle Stark and Sharon Kennedy Wynne

ABC Action News comes out on top in evening and late night November sweeps ratings

28

November

wfts-logo1.jpgIt was an odd November "sweeps" period, kicked off by the impact of superstorm Sandy in the world's biggest media center and concluding one day before the Thanksgiving holiday.

But the biggest upset may have come in results for the Tampa Bay area TV stations, as ABC affiliate WFTS-Ch. 28 rose to take the top spot among viewers 25 to 54 at 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m., notching increases in ratings ranging from 40 percent to 113 percent.

It was a notable turn for a station which once regularly placed third behind powerhouses WFLA-Ch. 8 and WTVT-Ch. 13. What also surprised, was the the fact that every broadcast news show notched ratings increases compared to November 2011, perhaps because of the intense interest in this year's presidential, statewide and local elections.

Industry experts focus on ratings for key viewers, because they determine what a TV station can charge for advertising, and local TV stations with news departments focus on viewers aged 25 to 54. Ratings are the percentage of total viewers among that age range in the Tampa Bay market watching a particular show. And in the mornings and early evening, the total percentage of rarely rises above 6 percent among all local TV news outlets.

In the morning, local cable newschannel Bay News 9 fights with local Fox affiliate WTVT for supremacy; also a surprise, given that Bay News 9, as a creation of cable giant Bright House Networks, doesn't appear in homes which don't get cable service from the company.

WTVT beat all the network morning shows at 7 a.m., while NBC affiliate WFLA showed serious erosion from the previous year at 5 a.m., 5:30 a.m. and 6 a.m. The time period has seen increased competition this year as CBS affiliate WTSP hired new male morning anchor Joe Gumm and WFTS adopted fresher graphics while 

At 4 p.m., ratings were the same as in May, with successors to Oprah Winfrey struggling to maintain her ratings legacy; Dr. Phil on WTVT placed third and Dr. Oz on WFLA placed fourth behind hugely popular Judge Judy on WTVT and distant second place Ellen, on WFTS.

Primetime ratings locally bucked the national trend (which focuses on 18 to 49 viewers), with CBS on top, followed by ABC, NBC and Fox among viewers aged 25 to 54.

Here's more detailed numbers, provided by WFTS: 

wtvt-logo.jpg5 a.m. newscasts:
Bay News 9 (BN9)                                              0.7  
WTVT-Ch. 13 (Fox13)                          0.6
WFTS-Ch. 28 (ABC Action News)         0.5
WTSP-Ch. 10 (10 News)                      0.5

WFLA-Ch. 8 (Newschannel 8)               0.3

 

5:30 a.m. newscasts:
Bay News 9 (BN9)                                              1.2  
WTVT-Ch. 13 (Fox13)                          1.1
WFTS-Ch. 28 (ABC Action News)         0.9
WTSP-Ch. 10 (10 News)                      0.7

WFLA-Ch. 8 (Newschannel 8)              0.7


6 a.m. to 7 a.m. newscasts:
WTVT-Ch. 13 (Fox 13)                                  1.9  
BN9                                                 1.8
WFTS                                              1.2
WFLA                                              1.0
WTSP                                              0.9

 

10news-logo.jpg7 a.m. to 9 a.m.:
Good Day Tampa Bay (Fox 13)                  2.0  
Today show  (Newschannel 8)       1.5
Bay News 9                                   1.2
Good Morning America (ABC)         1.1
CBS This Morning  (10 News)                  0.5

 

4 p.m. to 5 p.m.:
Judge Judy (Fox)                             2.2   
Ellen         (ABC)                   1.5
Dr. Phil      (CBS)                   1.3
Dr. Oz        (NBC)                  0.7
 

5 p.m. to 5:30 p.m. newscasts:
WFTS                        1.7
WTVT                 1.6
WFLA                 1.02
WTSP                 0.84

baynews9logo.jpg5:30 p.m. to 6 p.m. newscasts:
WFTS                    1.7
WTVT              1.3
WFLA              1.1

WTSP              0.7

6 p.m. newscasts:
WFTS            1.9

WTVT        1.8

WFLA        1.5
WTSP        0.8

Prime Time, 8 p.m. to 11 p.m., Monday through Saturday, 7-11 p.m. Sunday:
WTSP (CBS)        4.0  
WFTS  (ABC)    3.3
WFLA  (NBC)    3.1

WTVT  (Fox)     1.5
WTOG (CW)     1.0

11 p.m. newscasts:

WFTS                  1.8
WTSP           1.6

WTVT            1.3

WFLA            1.2

   

[Last modified: Wednesday, November 28, 2012 10:14am]

    

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