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ABC Action News investigating staff-created joke news video reporting employee as one of Tiger Woods mistresses

13

August

wfts_fake_story.jpgManagement at Tampa ABC affiliate WFTS-Ch. 28 is still deciding how to handle staffers who created a joke news video which later hit the Internet, reporting that an employee had been revealed as one of golfer Tiger Woods’ many alleged mistresses.

The video, fronted by multimedia journalist Kerry Kavanaugh and featuring several other staffers, looked like a typical newscast report featuring graphics from the station and seemingly filmed at the Tampa studios of WFTS, also known as ABC Action News. But the content centered on satirical allegations that photographer Delisa Walden was connected to Woods, concluding with Kavanaugh wishing Walden a happy birthday.

WFTS general manager Rich Pegram said station officials discovered the video last week, after it surfaced on Facebook and YouTube. The station immediately requested the video be removed from the sites and one link to the YouTube video shows the content had been removed over a “terms of service violation.”

Pegram said Kavanaugh, Walden and the other staffers are still working at the station, pending further investigation by officials and a decision on how to discipline them. About seven to 10 people total were involved in making the video, said the general manager, who declined to reveal details on how it was filmed or distributed.

“Credibility is what we live off of — the average person who would see that on YouTube might not know it was fake,” said Pegram. “It was not authorized by any (official) at the station. And once it goes viral, it can go anywhere.”

Indeed, WFTS officials realized the video existed because it was linked on the local TV industry website Newsblues, which has also posted stories on joke videos created at other stations.

In July, four employees at KARK-TV in Little Rock, Ark. lost their jobs when two spoof videos filled with profanities surfaced on YouTube, showing reporter Pete Thompson complaining in explicit terms about his job and slapping an interview source in the face.

The KARK videos were pulled from YouTube, but Gawker.com kept up copies of the clips, which includes scenes filmed inside the TV station’s newsroom. Warning, the video have lots of profanity; click here to see.

In years past, TV stations kept “blooper reels” of mistakes and pranks pulled in the office, usually for display at Christmas parties or staff celebrations. But the rise of YouTube, Facebook and other websites have provided an easy way to distribute the material beyond staffers in the know.

Deborah Potter, a journalist and educator who once worked as a correspondent for CNN and CBS, said such incidents may be surfacing more now because production in TV newsrooms is simplified, allowing fewer people to collaborate on such spoof videos.

“It used to take a roomful of people to create a newscast, and now just a few people can do it,” she said. “I find it astonishing that people in a business that is so public and basically intrudes into people’s lives would not exercise better judgment. If you’re in the news business, you don’t produce fake news…and people in this business should recognize that anything you put on your Facebook page isn’t private.”

Pegram agreed. “The tone, tenor and context were all inappropriate,” he said of the video. “I can’t tell you what rationale was used to justify doing this.”

[Last modified: Friday, August 13, 2010 3:58pm]

    

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