Anchor Jennifer Holloway to become the face of Bright House Networks
Back in July, when morning anchor Jennifer Holloway announced she was leaving local cable newschannel Bay News 9 to seek new challenges, Holloway couldn't say if one of those challenges would include continuing work at the place she has been for the past 11 years.
But officials at Bay News 9 parent company Bright House Networks now say the anchor will become the face of the company on the marketing side next year, recording promotional spots, making personal appearances and helping the cable company market its multitude of products to more than 1-million subscribers.
On Monday, Holloway left her post as morning anchor, allowing weekend anchor Erica Riggins to step up as her replacement. Holloway is expected to appear in other timeslots until the year's end, transitioning into her new job in 2009.
Jody Lowery, a weekend anchor from KTBS/KPXJ in Shreveport, La., has replaced Riggins as weekend morning anchor.
Holloway has also spent time this year publicizing the Workout 180, an exercise machine she invented that was profiled last year on the PBS series Everyday Edisons and featured on the Home Shopping Network. Moving to the marketing side will likely make it easier for Holloway to work on selling her invention in ways that journalists cannot.
"I don't need to be Katie Couric to feel I've accomplished what I set out to do as an anchor," Holloway said months ago, stressing that it was her decision to step down from the morning show for "a change of pace." She has worked at Bay News 9 since its 1997 debut, taking over as morning anchor in 2000.
"Being a single woman with no children, it's all based on what Jen wants," she said then. "And now's the time for a change."