Bright House makes HBO and Cinemax available online through HBO GO and MAX GO services
Bright House Networks cable TV subscribers next month will have a new way to access over 1,400 titles on HBO and more than 400 others on Cinemax, following the company's move to pick up the HBO Go and Max Go services.
The two platforms allow HBO and Cinemax subscribers to watch titles online or on smartphones, accessing shows such as Game of Thrones, Boardwalk Empire, Sex and the City or the Sopranos wherever they'd like to view them. Bright House subscribers also have to be registered with the company's My Services system, which is free, allowing them to access the new platforms.
The service is expected to roll out to customers in mid-January, with some beta testing early in the month.
Of course, HBO and Cinemax won't make such service available to people who don't already subscribe to cable TV, because the last thing they want, is to be seen as circumventing the cable systems' core businesses.
According to the trade magazine Multichannel News, Bright House is one of the last big cable companies to roll out the service, made available when programming partner Time Warner Cable picked up the platforms. The service helps advance the TV Anywhere concept, giving customers access to television programming across a range of mobile platforms.
Last month, Bright House announced an iPad app allowing customers to access Bright House programming via the popular Apple-made tablet computer.
Bright House's release is below:
Orlando, Fla. (December 20, 2011) – Waiting for your delayed flight or passing time on a long road trip will be a little more interesting for Bright House Networks customers. Beginning in the next month, Bright House Networks customers who subscribe to HBO® and Cinemax® as part of their video service will be able to access these premium channel’s online video destinations, HBO GO® and MAX GO®, at no additional cost from any U.S. location through a high speed broadband connected computer. HBO GO’s mobile app is available for download on Apple’s iPad®, iPhone® and iPod touch®; as well as select Android™ devices.
These services require Bright House Networks video customers to have a My Services account. To register for a My Services account, Bright House Networks customers can click here. The My Services account login will give customers free authenticated access to use HBO GO and MAX GO any time.
HBO GO gives viewers unlimited access to over 1400 titles online, including current series like Game of ThronesSM, True Blood®, and Boardwalk Empire®, classics like The Sopranos®, Sex and the City® and Deadwood®, plus HBO original films, miniseries, sports, documentaries, and specials as well as a wide selection of blockbuster theatricals. The service also includes bonus content and special behind-the-scenes extras. HBO’s sister service, MAX GO, adds more than 400 titles of Cinemax programming online, providing instant access to hundreds of Hollywood hit movies, indies, cult favorites, the MAX After Dark series as well as new and exclusive, primetime high-impact drama series like Strike Back℠, specifically created for the channel.
“With HBO GO and MAX GO, Bright House Networks customers can enjoy more high quality entertainment, anywhere, anytime,” said Kristi Kramersmeier, vice president, New Product Development, Bright House Networks. “Plus, HBO GO and MAX GO are free with a subscription to HBO and Cinemax respectively, which reinforces our commitment to bringing value with the latest entertainment options.”
With the online services, Bright House Networks customers get most new titles simultaneously with their premiere on the networks; the ability to create a “Watchlist” that keeps track of bookmarked content for later viewing; bonus content including interviews, recaps, and behind-the-scenes extras; and customizable views showing titles in slideshow, grid or list format. In addition, HBO GO can be personalized through a “Series Pass®” capability which automatically alerts viewers to new episodes of favorite HBO programs when they arrive on the service.
HBO GO and MAX GO are the latest additions to HBO’s digital offerings and a perfect complement to HBO On Demand® and Cinemax On Demand® with even more viewing choices. On both services, most programming is available in high definition.