If you've been paying attention to TV recently, you've seen a procession of odd ads built around the tagline "Hello Friend."

One features a man singing in a pizzeria. Another centers on a woman who got a bad haircut and has a friend so close, she gets the same awful 'do in support. And a third involves a promise that, if you wanted to start a band, they would join you onstage, even if they couldn't play a note.

Each spot ended with a catchy whistle and a sign reading "Hello Friend."

The mysterious ads had no information beyond the worlds "Hello Friend," leading viewers to trade conspiracy theories online about what the ads were for and why they were airing.

Turns out, they were part of a campaign by Bright House to rebrand its customer service features. The company began airing ads today identifying their company as the source of Hello Friend ads, along with messages on Twitter and Facebook linking to their new customer service pages online.

"Hello Friend is about what it means to be a service provider by asking a very simple question. If we saw friends instead of customers, wouldn’t that change everything?" read the message followers saw on Facebook.

What's odd -- and what threw me when I first heard about the ads -- is that Hello Friend is also the name a foundation created by Bill Cosby to honor his son, murdered while changing a tire back in the mid-'90s. According to Cos, "Hello friend" is how his son Ennis Cosby always greeted strangers, and the comic wore a t-shirt emblazoned with the phrase during his first concert after his son's funeral.

Head to the Hello Friend section of the Bright house web site and you'll see their promise to provide:

    On-time guarantee for service appointments
    Money-back guarantee
    Free service calls
    Service calls 7 days a week
    24/7 Customer Service
    Free Standard Cable on all additional outlets
    No contracts required
    No activation fees
    No fee or penalty to change level of service
    Exclusive products and services

According to the Bright House owned cable newschannel Bay News 9, "For the past month, Bright House has been doing random acts of 'friendship' around town by paying for parking meters, handing out water bottles on running trails, bringing joy to senior centers and children's hospitals, paying for coffee and even paying entrance to zoos and museums." 

I'd just be happy if they could give a specific time when a technician will come to your house.

Hoping to get more details in the future. Until then, check a few of the commercials below: