Emmys host Jimmy Fallon asks audience to help write Sunday's show via Twitter
He's got six writers from Late Night with Jimmy Fallon working to craft his debut Sunday as host of the 62nd Primetime Emmy Awards.
But Jimmy Fallon wants his fans to weigh in on a crucial element, submitting introductions to at least 15 presenters by Twitter that he expects to read during the evening's broadcast.
Fallon's already turned Twitter into a serious resource for his show, tweeting info about guests after tapings and joining bandleader Questlove in posting pictures of the set and onstage action.
Now NBC is taking his online antics to their Emmy show, airing the program live coast-to-coast so all viewers can check out a backstage camera streaming online, and participate by Tweeting comments throughout the broadcast. in the process, they get a little free writing help from folks who don't need an on camera credit or Writer's Guild membership -- reality TV comes to the awards show space.
Fans can see their tweets (grouped via the hash tag "#imontheemmys") and a list of presenters at at www.nbc.com/imontheemmys/. The backstage camera is accessible through www.nbc.com/emmys/. And the show's Twitter page (hash tag "#emmys10") is accessible at https://twitter.com/NBCEmmys.
Fallon and his writers expect to comb through tweets before and during the broadcast. Here's NBC's instructions for how to get your tweets on air:
"Fans can sign in to Twitter while on http://www.nbc.com/imontheemmys/. After clicking on the presenter's name, users simply type in their submission -- such as "Jon Hamm is the handsomest guy of all time. #imontheemmys" -- and then click "Tweet" to enter.
Participants will notice "#imontheemmys" included in their tweets. They should not delete this "hash tag" on Twitter. It allows for groups of tweets with the same hash tag to be viewed as a list and will ensure that Jimmy and his team will see the entry."
Look below for Fallon's NBC promos, including a Mad Men spoof that got pulled because it aired while academy members could still vote.