Ex-marketing director Brad Moses named general manager at Tampa's WFLA-Ch. 8
Brad Moses, former head of Media General's NBC affiliate in Raleigh, N.C., was just named president and general manager of Tampa NBC station WFLA-Ch. 8, leading a station where he once served as marketing director for five years.
Moses worked at WFLA from 2002 to 2007, leaving to head Media General's NBC affiliate in Savannah, Ga. WFLA has not had a permanent person in the general manager's position since May 2011; Moses starts in the job March 26.
John Cottingham, president of Media General's TV stations in the mid-South, took over as interim general manager back in November, when the company cleaned out top management positions and restructured both WFLA and sister publication The Tampa Tribune. Moses helped Cottingham with the restructuring, which led to layoffs among Tribune employees.
Staff at the TV station were told WFLA would get its "swagger" back, disentangling much of its convergence connections to the Tribune. Moses' hiring would seem a greater step in that direction, bringing in an executive with lots of experience leading TV stations at a time when competition among local television outlets has never been sharper.
Media General's press release is below:
Brad Moses Named President and General Manager of WFLA
Tampa, Fla. – Media General, Inc. has named Brad A. Moses president and general manager of WFLA-TV, Media General’s NBC affiliate in Tampa, effective March 26, 2012.
“I am pleased to bring such a talented broadcast professional back to our Tampa station,” said John Cottingham, president and market leader for Media General’s Mid-South Market and interim general manager for WFLA. “Brad is a strong leader who has served as general manager of two Media General television stations over the past five years. Prior to that, he was WFLA’s marketing director for five years. His leadership abilities and his knowledge of the Tampa community will be very valuable to our customers and employees.”
Since 2009, Mr. Moses has been vice president and general manager of WNCN-TV, Media General’s NBC affiliate in Raleigh, N.C. From 2007-2009, he was vice president and general manager of WSAV-TV, Media General’s NBC affiliate in Savannah, Ga. Under Mr. Moses’ leadership, WSAV won seven regional Edward R. Murrow awards for outstanding journalism as well as the Georgia Associated Press Broadcasters’ Pacemaker Award as the state’s Outstanding News Organization. From 2002-2007, Mr. Moses was director of marketing at WFLA, where he developed and implemented branding, marketing and promotion programs for the station.
Prior to joining Media General, Mr. Moses was promotion manager for WLS in Chicago. Before that, he served as operations manager and director of creative services during six years at WTVG-TV in Toledo, Ohio. Earlier, he was post production manager for WTOL-TV in Toledo. Mr. Moses graduated from Bowling Green State University with a degree in communication.
The Tampa DMA is the 14th television market in the nation, according to Nielsen Media Research.