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Sean Daly, Michelle Stark and Sharon Kennedy Wynne

High School Musical Sequel Shatters Viewership Records

18

August

Everyone knew it would be big. But not this big.Hsm2soundtrack

According to the Disney Channel, 17.2-million people watched last night's debut of High School Musical 2 -- making it the most-watched telecast on basic cable ever.

In my house, my 11-year-old daughter went to a viewing party with her friends, while my 12-year-old daughter had a friend come to our house for a sleepover/viewing. And because the soundtrack was released on Tuesday, many of them already knew the plot because the songs basically give it all away.

Like Harry Potter, HSM has transcended status as a mere entertainment product to become an essential component of tween life. That transition seems to be borne out by the viewership numbers, which indicate one of the biggest hits basic cable has ever seen.

A few other highlights, courtesy of the Disney Channel:

Highschoolmusical2 • “High School Musical 2” now stands as the most-watched basic cable telecast of all time in Total Viewers (17.2 million), topping previous record holder, ESPN’s “Monday Night Football” game on 9/23/06 (16.0 million), by 8%.

•  “High School Musical 2” now ranks as the most-watched TV telecast ever in Kids 6-11 (6.1 million), and the most-watched entertainment telecast ever (behind only Super Bowl in 2004) in Tweens 9-14 (5.9 million).

• “High School Musical 2” ranked as the No. 1 basic cable movie of all time in Total Viewers (17.2 million), towering above previous record holder, TNT’s “Crossfire Trail” (NEW, NEW UPDATE -- Just to correct all the back-and-forth about this on the blog; I got a revised statement from Disney Channel and "Trail's" viewership was actually 12.5-million, which is 37.6 percent below HSM2).

• “High School Musical 2” was TV’s No. 1 Friday telecast in more than five years (since 5/10/02) in Total Viewers.

I guess there's little doubt there's going to be a High School Musical 3.

[Last modified: Wednesday, July 21, 2010 2:40pm]

    

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