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Infomercial company declares one-week moratorium on Billy Mays spots



Mity-putty It's an eerie sight: reruns of Billy Mays commercials playing on in the wake of his death on Sunday.

But one company that hired him to turn their product into a serious moneymaker, Mighty Putty owner Media Enterprises, says it will declare a one-week moratorium on Mays' commercials for the putty, and Mighty Mendit, as a tribute to the fallen pitchman, resuming airings on Monday.

Another company, Wisconsin-based Impact Gel, is reconsidering plans to implement a national marketing campaign built around Mays.

Impact Gel was featured in the first episode of Mays' Discovery Channel show Pitchmen and is one of the salesman's best-known new products (Mays took the product on talk shows, wrapping his hand with the material and banging it with a hammer.

"After 10 years as Billy's business associates and personal friends there is no doubt that Billy would expect the show to go on," said Bill McAlister, President of Media Enterprises. "A brief moment of advertising silence seems to be fitting tribute to the world's greatest infomercial voice.  He will be missed."

Some might ask whether taste might indicate holding off running his commercials for much longer. Few infomercial hosts are as well know as Mays; it's tough to gauge the impact for consumers who will see products pitched by a pitchman they know is deceased.

Look below to see what you'll be missing this week. Click below to see the release from Media Enterprises on their decision.


Billy-mays-mightyputty This morning, the companies responsible for the Mighty(TM) brand product line, Mighty Putty and Mighty Mendit, announced that television advertisements featuring Billy Mays will not run for a period of one week in recognition of the pitchman's death.

In agreement with the wishes of the Mays family, Mighty Putty and Mighty Mendit commercials will air again beginning Monday, July 6 after Billy's funeral.

Moving forward, royalties from Billy Mays' commercials for Mighty products will continue to be made to his family.

[Last modified: Wednesday, July 21, 2010 2:59pm]


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