Mike "Cowhead" Calta signs three-year deal with Cox Radio's WHPT-FM (The Bone)
Not long after scoring top ratings as part of the revamp which brought Bubba the Love Sponge Clem back to local "terrestrial" radio, Mike "Cowhead" Calta has signed a new three-year deal with Cox Radio's WHPT-102.5 FM (The Bone).
It's an expected move, given the success Cowhead and Bubba have seen since Calta agreed to shift to afternoon drive on WHPT, making room for Clem's show in January. Here's Cox Radio's press release on it all:
TAMPA, FL – JULY 1, 2008 – Cowhead, host of the #1 rated afternoon show, The Cowhead Show, inked a new three year deal with Cox Radio today. In their first rating book after moving from morning drive to afternoon drive, The Cowhead Show, on Tampa Bay radio station WHPT, 102.5 The Bone, took the #1 spot in Arbitron’s Winter ratings.
The Winter Arbitron radio ratings survey, released on May 2 and covering the period from January 10 to April 2, shows that The Cowhead Show, broadcast live weekday afternoons from 3pm – 7pm on Cox Radio’s 102.5 The Bone (WHPT-FM), is the most-listened-to in the Tampa-St. Pete-Clearwater market. The Cowhead Show is number one with adults 25-54 (7.4 share), and with men 25-54 (9.7 share).
The Cowhead show was the morning show on WHPT up until the return of Bubba The Love Sponge ® on 1/08/08. At which time the entire cast of The Cowhead Show moved to afternoon drive. Cowhead has been an on-air talent on Tampa Radio since the early 90’s.
Cowhead commented, “I’m glad to be here working with my friends at Cox Radio. I am thrilled to know that Cox believes in the Show and I look forward to many years ahead entertaining the listeners of Tampa Bay!
Keith Lawless, WHPT Vice President and General Manager, said, “The Cowhead Show is different than any other afternoon drive show in Tampa Bay. Clearly this is what Tampa Bay listeners wanted. I am proud of Cowhead and his entire team and their quick rise to the top in afternoon drive.“ The Cowhead show members include Cowhead, Galvin, Moose, and Dina. For more information, visit www.theboneonline.com.