New poll: More than half of voting age adults used Internet for political purposes in the 2008 election
The Pew Research Center's Internet and American Life Project just released a survey focused on the way voting-age adults used the Internet during the last election.
It's no surprise they found that Americans used online sources for political information more often than in any previous contest -- increasingly consulting sites which aligned with their own political point of view.
And its also no surprise that supremely wired candidate Barack Obama attracted supporters who were often 30 to 50 percent more likely to engage in online political activities than GOP candidate John McCain. Those activities included posting original political content, contributing money online or getting campaign-related text alerts or volunteer information.
Released at 4 p.m. today, the survey, based on a poll of more than 2,200 adults in November and December, also concluded:
*Some 55% of all adults – and 74% of all internet users -- said they went online for news and information about the election or to communicate with others about the race.
*45% of wired Americans watched videos online related to politics or the election. Young adults led the way in their online video consumption, as nearly half of all 18-29 year olds (internet users and non-users alike) watched online political videos this election cycle.
*33% of internet users shared digital political content with others—whether by forwarding political writing or multimedia content over email, or by sharing information with others through other online mechanisms.
*52% of those with a social networking profile used their social network site for political purposes.
*Almost a fifth of internet users (18%) contributed to the online political debate by posting original campaign-related content in an online forum such as a blog, online discussion group or social networking site.
*The percentage of Americans relying on the internet as a major source of campaign news has more than doubled since the 2000 election (from 11% to 26%).
*One-third (33%) of online news consumers say they typically seek out online political information from sites that share their political point of view, up from the 26% who said that at a similar point in 2004.