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Sports Anchor J.P. Peterson Leaves WFLA, Finds New Radio Home



Jppeterson On the day that he made his final appearance on WFLA-Ch. 8, sportscaster J.P. Peterson had one more bit of news to break.

Peterson will be leaving his noontime show at WHBO-1470 AM for a 3 p.m. program at WQYK-1010 AM. The sports anchor, who is leaving WFLA after the station failed to renew his contract, announced his new radio home on his last TV broadcast Friday.

WHBO canceled Peterson’s show immediately, though his new three-hour program for the CBS Radio station won’t begin until March 24. Peterson is also developing a new TV project, which he declined to describe in detail until it was finalized.

There was a bit of tension in the announcements, with WHBO issuing a press release that Peterson's show was canceled and former Sirius Radio host Marc Benarzyk would take his place in April (Colin Cowherd will fill in until then) just before Peterson could reveal his plans on WFLA Friday night.

Peterson said WHBO executives were a bit upset, because his show was their highest-rated program. "I asked WHBO for a contract in January, but they were dragging their feet," he said. "Now we're in a better time slot with a better signal."

Here's a look at the dueling press releases:

JP Peterson Signs with CBS Radio

New Show to Air on 1010Sports from 3—6pm

Tampa, FL March 14, 2008 – JP Peterson, who is making his final appearance tonight as the lead Sports Anchor for local NBC affiliate NewsChannel 8, has agreed to terms to move his popular radio show from 1470am to 1010am, providing a huge boost to CBS Radio's sports line-up in the Tampa Bay Market.  JP's popular Hot Lunch with JP show previously aired from Noon-2:00pm on a small 5,000 watt station on 1470am.  His new show will move to the coveted "drive time" from 3-6pm on the much larger 50,000 watt, 1010am know as 'The Beast'.

"I am pleased to announce my new affiliation with 1010sports.  While I appreciated my time at 1470, the weak signal strength of the tower brought limited exposure and complaints from listeners who wanted to hear my show in Eastern Hillsborough county and beyond.  With 1010's signal extending all the way to Orlando, this is a great opportunity for me to expand my show.  I look forward to the new opportunity"

JP notified the management team at 1470 this afternoon that he was moving to the larger 1010 station.  1470 was trying to sign JP to an extension, but JP turned the offer down to pursue the new opportunity.  1010 is owned by CBS Radio which also owns several other FM stations in the Tampa Bay market, giving JP other opportunities to work with some of the largest stations in the area.   

JP Peterson Show Cancelled on WHBO ESPN 1470

Tampa, FL…Management at ESPN 1470 announced today that the JP Peterson Show has been cancelled.  Peterson and management could not come to terms on a new agreement.

Kimo Gray, WHBO Operations Manager stated that “JP is a very talented sports personality but it’s now time to go in a different direction.  We wish JP the best.  We will be making an announcement on the new talent shortly.”

Peterson’s Radio show began in 2006 and aired from Noon to 2 PM, Monday-Friday.  He recently ended his relationship with local television station News Channel 8.  WHBO also carries Mike & Mike, Colin Cowherd, Mike Tirico and Scot Brantley.

WHBO ESPN 1470 is the sister station to News Talk AM 1040 WWBA.  Both stations are locally owned and operated by Genesis Communications, Inc.  Genesis also owns WHOO ESPN 1080 and Talk Radio WAMT 1190 in Orlando as well as WIXC ESPN 1060 in Melbourne, FL

[Last modified: Wednesday, July 21, 2010 2:44pm]


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