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Sean Daly, Michelle Stark and Sharon Kennedy Wynne

St. Pete Times 13th largest Sunday newspaper, top Florida paper in new circulation figures

newspaperhawkerimage.jpgThe St. Petersburg Times rose one notch to become the nation's 13th largest Sunday newspaper in circulation figures released today by the Audit Bureau of Circulations.

But because the bureau has changed how it counts circulation figures with this release, it is discouraging press from comparing this set of circulation figures to the numbers released six months ago or earlier.

Jeff Harrington has a good piece on our website breaking down the numbers for the Times, which had an average Sunday circulation total at 429,048 for the six months ending March 31; daily circulation ranked 18th nationally, with average daily circulation at 292,441.

It's also worth noting that, between the Times and the Tampa Tribune, the highest and third highest ranked Sunday newspaper circulations are in the Tampa Bay area. Seems like folks around here still like their newspapers.    

Harrington says of the new counting method, which eliminates the category of total paid circulation: "ABC is reporting a new top-line number called total average circulation. That average number includes any purchased copies plus branded editions of any paper that may have a different name but are labeled to include the word "edition." The number does not include third-party copies and copies distributed to schools and employees."

The Poynter Institute, the school for journalists which owns the Times, also has a column explaining the change in counting methods by the ABC.  Now that you're even more confused, here's the numbers for some other Florida papers:

Tampa Tribune: 262,218 Sundays, 164,568 daily.

Sarasota Herald Tribune: 106,127 Sundays, 83,085 daily.

Miami Herald: 217,163 Sunday, 173,555 daily.

Sun Sentinel (Ft. Lauderdale): 253,247 Sundays, 174,641 daily.

Orlando Sentinel: 287,845 Sunday, 187,841 daily.

Click below to see the list of top 25 newspapers in Sunday and daily circulation:

big_news.gifTOP 25 DAILY NEWSPAPERS (with total average circulation)

1. Wall Street Journal; 2,117,796
2. USA Today; 1,829,099
3. New York Times; 916,911
4. Los Angeles Times; 605,243
5. San Jose Mercury News; 577,665
6. Washington Post; 550,821
7. New York Daily News; 530,924
8. New York Post; 522,874
9. Chicago Tribune; 437,205
10. Chicago Sun-Times; 419,409
11. Dallas Morning News; 404,951
12. Houston Chronicle; 364,724
13. Philadephia Inquirer; 343,710
14. Arizona Republic; 337,170
15. Denver Post; 324,970
16. Newsday; 298,759
17. Star Tribune; 296,605
18. St. Petersburg Times; 292,441
19. Oregonian; 260,248
20. Cleveland Plain Dealer; 254,372
21. Seattle Times; 253,742
22. Detroit Free Press; 246,169
23. San Francisco Chronicle; 235,350
24. Newark Star Ledger; 229,255
25. Boston Globe; 219,214

TOP 25 U.S. SUNDAY NEWSPAPERS (with total average circulation)

1. New York Times; 1,339,462
2. Los Angeles Times; 948,889
3. Washington Post; 852,861
4. Chicago Tribune; 780,601
5. San Jose Mercury News; 636,999
6. Detroit Free Press; 614,226
7. Houston Chronicle; 587,984
8. New York Daily News; 584,658
9. Denver Post; 519,838
10. Star Tribune; 516,134
11. Arizona Republic; 511,764
12. Philadelphia Inquirer; 488,287
13. St. Petersburg Times; 429,048
14. Chicago Sun-Times; 421,453
15. Cleveland Plain Dealer; 403,001
16. Atlanta Journal-Constitution; 391,815
17. Dallas Morning News; 375,100
18. Newsday; 362,221
19. St. Louis Post-Dispatch; 360,450;
20. Boston Globe; 356,652
21. New York Post; 355,784
22. Seattle Times; 346,991
23. Baltimore Sun; 343,552
24. Newark Star-Ledger; 337,416;
25. Milwaukee Journal Sentinel; 333,999

[Last modified: Tuesday, May 3, 2011 5:28pm]

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