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Sean Daly, Michelle Stark and Sharon Kennedy Wynne

St. Pete Times only newspaper in Top 25 to show circulation gain on Sundays

26

April

Newspaperhawkerimage The St. Petersburg Times was the only newspaper among the country's top 25 newspapers to show a circulation gain on Sundays in figures released today by the Audit Bureau of Circulations.

The Times saw paid circulation on Sundays rise just under one percent (.94) from the same period last year, up 3,878 to 417,807. The ABC figures cover the previous six months from the end of March 2010 to October 2009.

Every other newspaper on the top 25 list lost numbers, including 5 percent at the New York Times (down to 1.3-million) and 21 percent at the Dallas Morning News (down to 373,031). Two newspapers, the San Jose Mercury News and the Denver Post, could not be compared to previous years because of changes in their markets.

Newspapercircdeclines1 Weekday numbers were not so rosy, as the St. Petersburg Times declined 1.4 percent (4,205) to 278,888. Daily, only the Wall Street Journal notched a small uptick in circulation, with a .5 percent rise to 2.09-million. The San Fransico Chronicle marked the steepest daily decline with a 22 percent dip to 241,330.

Overall, daily circulation declined 8.74 percent for the 602 newspapers in the ABC's report, compared to the previous six-month period the year before. Sunday circulation declined 6.54 percent for  548 newspapers.

The Tampa Tribune saw an 8 percent decline on Sundays down 24,666 to 259,917, while weekday circulation dipped 35,464, or 18 percent to 159,813. Other notable Florida newspapers also saw declines, with the Orlando Sentinel down 15,014 weekdays to 191,191; Sarasota Herald-Tribune declined 8,157 to 97,254 weekdays and the South Florida Sun Sentinel dipped 15,249 to 180,273 daily. the Miami Herald also sank 16 percent to 170,769 daily and dropped 13 percent on sundays to 235,225.

The Naples Daily News led the top 10 daily circulation gainers highlighted by the ABC, rising 21 percent to 77,565. Unfortunately, none of the top 10 gainers were larger than the Toledo Blade's 117,704, a 6.3 percent gain.

Sunday Circulation Figures for Top 25 newspapers

Newspaper Name                            As of 3/31/10  As of 3/31/09    % Change
NEW YORK TIMES                SUN    1,376,230    1,451,234    -5.17%
LOS ANGELES TIMES           SUN    941,914       1,019,386    -7.60%
WASHINGTON POST             SUN    797,679       868,965    -8.20%
CHICAGO TRIBUNE              SUN    794,350        858,256    -7.45%
NEW YORK DAILY NEWS     SUN    600,118       644,767    -6.92%
SAN JOSE MERCURY NEWS SUN  549,024        N/A
HOUSTON CHRONICLE (T)    SUN    526,440        583,364    -9.76%
PHILADELPHIA INQUIRER    SUN     517,807        550,401    -5.92%
DETROIT FREE PRESS (T)    SUN    511,742        582,418    -12.13%
ARIZONA REPUBLIC             SUN    510,500        516,562    -1.17%
MINN. STAR TRIBUNE          SUN    493,027         497,679    -0.93%
DENVER POST (a)               SUN    486,976         N/A
ST. PETERSBURG TIMES     SUN    417,807         413,929    0.94%
ST. LOUIS POST-DISPATCH  SUN    400,042         415,814    -3.79%
ATL. JOURNL. CONSTITUTION SUN  397,926         462,457    -13.95%
NEWSDAY                             SUN   394,909        426,510    -7.41%
BOSTON GLOBE                    SUN   378,949         466,661    -18.80%
DALLAS MORNING NEWS      SUN    373,031        474,923    -21.45%
NEWARK STAR-LEDGER       SUN    359,865        404,903    -11.12%
SEATTLE TIMES                    SUN    356,944        376,515    -5.20%
BALTIMORE SUN                  SUN    344,118         351,243    -2.03%
NEW YORK POST                 SUN    333,958         357,168    -6.50%
MILW. JOURNAL SENTINEL   SUN    328,247         361,355    -9.16%
OREGONIAN                         SUN    315,515         325,815    -3.16%
KANSAS CITY STAR             SUN    314,449         333,006    -5.57%

[Last modified: Wednesday, July 21, 2010 3:07pm]

    

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