Super Bowl XLIV draws half of all viewers with TVs at 9:30 p.m. Sunday in early ratings
These figures, based on overnight data from TV markets with local people meter measuring technology, only represent part of the total ratings picture.
And according to this data, the overall average household rating for the entire Super Bowl fell at 46 percent of all those who own TV sets.
More complete figures will be available later today, along with details on how many people watched the game total. But already, CBS is boasting about how the numbers were the best they've seen in 23 years among metered markets.
Here's the press release:
CBS SPORTS' COVERAGE OF SUPER BOWL XLIV SCORES HIGHEST RATING IN 23 YEARS
New Orleans Win Over Indianapolis Garners Overnight Rating/Share of 46.4/68 in Metered Markets
CBS Sports' coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS' 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7 (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years.
(1/25/87; 47.8/68; CBS Sports' coverage of Super Bowl XXI – Phil Simms-led New York Giants' win over Denver).
This year's 46.4/68 is up +10% from last year's 42.1/65 (Pittsburgh-Arizona) in the metered markets.
The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET. Following is a breakdown of the ratings by half-hours:
(All times ET)
6:30-7:00 – 41.5/65 8:30-9:00 – 48.0/69
7:00-7:30 – 45.0/69 9:00-9:30 – 49.8/70
7:30-8:00 – 46.3/69 9:30-9:45 – 50.6/71
8:00-8:30 – 45.3/67
Top Rated in the Metered Markets
1. New Orleans 56.3/82
2. Washington, D.C. 56.0/73
3. Nashville 54.4/73
4. Indianapolis 54.2/80
5. Columbus, Ohio 54.0/74