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Tampa Bay area stations earn bragging rights in 2010 regional Emmy awards



suncoastemmy-logo.jpgAs a critic, I remain deeply cynical about most TV news awards setups.

Particularly among local and regional efforts, it's hard to know why entries win, and some categories have so many winners announced, it's tough to understand where the excellence part comes in.

Still, Tampa Bay area TV outfits did well in the 2010 regional Emmy awards announced by the Suncoast Chapter of the National Academy of Television Arts and Sciences on Saturday. All told, my tally shows local stations scooped up 22 awards in 40 categories (though it's tough to know full figures, because the Suncoast Chapter's list of winners omits the first two categories of the contest -- areas which each had just one nominee).

Local readers will likely see ads on the local stations trumpeting their wins -- CBS affiliate WTSP-Ch. 10 took home the most awards by my count, but rival WFTS-Ch. 28 is claiming more "program" awards than any other station. My tally shows WTSP with eight, WFTS with seven, and Fox station WTVT-Ch. 13 with four. Local cable newschannel Bay News 9, NBC affiliate WFLA-Ch. 8 and PBS affiliate WEDU-Ch. 3 each earned one.

Interesting to see the two stations which have grown more aggressive about chasing news and ratings in recent years -- WFTS and WTSP -- land the most awards by far. It is, however, hard to tell at times whether vote tallies are high because some stations enter much more stories than others, spending money to cover entry fees and boost bragging rights.

The Suncoast Emmys continue a tradition I've mostly seen in TV news circles, where some categories have multiple, unranked winners, so everyone can claim a 1st place standing. The general assignment reporting category, for instance, had five winners, including two from WTSP and one from WFTS. Several other categories had three or four winners, which can help stations amass large tallies of victories, but may not say much about what is considered quality local Tv journalism.

And even though the Suncoast chapter includes Florida, Puerto Rico and parts of Alabama, Louisiana and Georgia, it doesn't seem to include Atlanta, which is part of the Southeast chapter and this part of the country's largest TV market.

Click here to see the list of winners


[Last modified: Tuesday, December 7, 2010 9:49am]


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