Tampa Bay Times circulation rises in daily edition, falls slightly on Sundays
The Tampa Bay Times saw circulation rise 30 percent for its daily paper and dip 6 percent for its Sunday edition in figures released by the Audit Bureau of Circulations for the previous six months ending Sept. 30.
In the same figures, national data showed a rise in digital subscriptions, with about 15 percent of subscriptions in that category, compared to less than 10 percent last year. The biggest daily newspaper nationally remains the Wall Street Journal at 2.3 million, a rise of about 15 percent from the year before.
According to Poynter, the ABC is discouraging from drawing too many conclusions from the figures, because there are so many changes in how digital, print and branded subscriptions are counted or how different papers choose to tabulate them.
For example, much of the Tampa Bay Times daily subscriber gain comes from counting editions of the free tabloid *tbt.
Here's a closer look at the circulation of major papers in Florida and around the county:
Newspaper Daily Sunday (2011 figures in parentheses)
Tampa Bay Times 313,003 (240,024) 379,375 (403,229)
Orlando Sentinel 162,636 (171,418) 271,824 (286,982)
South Florida Sun-Sentinel 140,468 (147,860) 213,526 (224,763)
Miami Herald** 135,533 (160,505) 189,818 (209,116)
Tampa Tribune 173,302 (125,867) 271,658 (254,782)
Palm Beach Post 88,231 (95,620) 142,679 (123,488)
Florida Times-Union 91,549 (99,280) 143,991 (159,312)
Other prominent newspapers
Wall Street Journal 2.3M n/a
USA Today 1.7M n/a
New York Times 1.6M 2.1M
Los Angeles Times 641,369 962,192
Washington Post 462,228 674,751
* Average daily circulation Monday through Friday. ** Does not include El Nuevo Herald
Source: Audit Bureau of Circulations