Tampa Telemundo affiliate debuts its only local show, Holaciudad teve!, on Sunday
Since she's only worked there since January, Gabriela Guerrero can't tell you the last time Tampa Telemundo affiliate WRMD-Ch. 49 featured a locally-produced program.
But that may explain why she's so excited to talk about Holaciudad teve!, a magazine-style, 30-minute show debuting on Spanish-language WRMD at 6 p.m. Sunday. It will be the only program produced locally by the station, presenting segments on community affairs and entertainment in a format similar to NBC's Today show without news reporting.
"We cover issues that happen in the community -- immigration issues by talking to attorneys, beauty issues by talking to hairstylists, education issues by talking to teachers," said Guerrero, the marketing coordinator for the show. "We try to give knowledge of programs and issues available to the community that people may not know about."
Both WRMD and rival Univision affiliate WVEA-Ch. 61 have struggled to provide original programming in Tampa. Guerrero said Holaciudad teve! -- which has no literal translation in English, but loosely means "hello to the city, we're watching you" -- could be the first of several local programs, depending on how well this show is received by the audience, produced from a new, state-of-the-art studio in Tampa.
Guerrero also said English speakers could see closed captioning subtitles in English for the show by choosing the CC3 option on television sets.
Hosts Francisco Flores and Raengel Solis (above right) have experience; Flores is a journalist from Puerto Rico who has worked in local news for both Telemundo and Univision, while Solis hosted a music-centered show in her native Dominican Republic and appeared on Univision’s reality show Nuestra Belleza Latina.
The show also has an online component, Holaciudad.com, and will feature a local musical guest closing each program.