Tampa Tribune single-copy price rises to 75 cents daily, $1 Sundays across Tampa Bay
The Tampa Tribune has announced plans to raise its single-copy price to 75 cents daily and $1 on Sundays starting Monday -- a move that comes eight months after the Trib raised its single-copy daily price to 50 cents.
The change raises the newspaper's daily price by 50 percent and doubles its Sunday price in Pinellas County, where the Tribune once offered a lower Sunday price to spark competition. In Hillsborough County, its current price is 50 cents daily and $1 on Sundays.
The announcement also comes one day after news that the Tribune would stop daily distribution to subscribers in Pinellas County, continuing the newspaper's increasing emphasis on its Web editions.
It's also the end of another local newspaper tradition, as the Tampa Tribune and St. Petersburg Times once offered low prices on Sunday editions in the rival newspaper's home turf.
Currently, the St. Petersburg Times is priced at 50 cents per copy for daily and Sunday editions in Hillsborough County -- making the Times a cheaper single-copy buy in the Tribune's core market (The Times is priced at 50 cents daily and $1 Sundays in Pinellas and other markets).
Click below to read the press release from Tampa Tribune owner Media General:
THE TAMPA TRIBUNE CHANGES PRICE OF DAILY AND SUNDAY SINGLE COPIES
Tampa, FL - While maintaining its readership dominance in Tampa, the newspaper will be making some adjustments to price starting Monday, May 18, 2009.
Throughout the Tampa Bay area, the single copy price of the newspaper Monday through Saturday will increase to 75 cents. The Tampa Tribune price on Sunday will change to $1.00 for single copies.
Most metropolitan newspapers charge in these price ranges for their newspaper as single copy purchases,” commented Denise Palmer, Publisher and President of The Tampa Tribune. “We publish a fresh, unique, local paper every single day. From award-winning articles and in-depth reporting on important local stories to intelligent, thought-provoking commentaries, we are Tampa’s number 1 newspaper.
It’s our commitment to continue to bring our readers this kind of important local journalism, seven days a week.”
The Tampa Tribune has 105,721 more weekday circulation than the St. Petersburg Times and 132,307 more Sunday circulation than the St. Petersburg Times in The Tampa Tribune’s core market of Hillsborough and Pasco counties. In readership, The Tampa Tribune reaches a weekday audience of 549,200 and 788,200 on Sundays.* The Tampa Tribune/TBO.com combined weekly audience is 1,246,400.
In fact, Florida Communications Group partners WFLA-TV, TBO.com and The Tampa Tribune have a combined audience reach of 2.4 million people, providing more complete and comprehensive local news coverage than any other media company in the marketplace.
*Readership: Source: 2009 Scarborough Release 1
The Tampa Tribune core market NDM – Hillsborough & East/Central Pasco Counties. Source: ABC Audit 2008.