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Top Tampa Clear Channel executive Dan DiLoreto to retire at year's end



dandiloreto2010.jpgYou may have heard him on air playing straight man to WFLZ-FM morning man Todd "MJ" Schnitt, or read his quotes about everything from the spread of HD Radio to the latest misadventures of a Clear Channel Radio talent.

But Dan DiLoreto is preparing to leave the limelight at the end of this year, retiring as Tampa market manager for Clear Channel Radio, a post where he eventually oversaw the eight radio stations owned by the company in the area.

It's another departure of a local executive with deep roots in the radio game; DiLoreto became market manager for WXTB-FM (98Rock) back in 1987; he's also credited with supervising the 18-day marathon of Led Zeppelin programming that WXTB played in late 1989, early 1990 to presage its rebranding as rock-oriented 98Rock (for a time, the station pretended the format change was permanent). His retirement caps a 44-year career.

I'll have more later in the day; but here's Clear Channels' press release below to start things off:

Clear Channel Radio Announces Retirement of Daniel DiLoreto, Market Manger of Tampa Bay Cluster

Radio Veteran of 44 Years Moving On To His Next Chapter

Tampa, FL – November 17, 2010 – Clear Channel Radio Tampa today announced that Daniel DiLoreto, Tampa Bay Market Manager, is retiring from his role at the company, effective December 31, 2010.  Serving as Market Manager at Tampa’s WXTB since 1987, DiLoreto over the years has taken on additional responsibilities for several Clear Channel Tampa Radio stations throughout his tenure, including being Market Manager of WFLZ-FM, WMTX-FM, WBTP-FM, WFLA-AM, WDAE-AM and WHNZ-AM.

“Dan’s been a valuable member of our team for more than a decade as well as a mentor and friend to many of us,” said Tom Schurr, EVPO Eastern Region. “He’s been a driving force not only at Clear Channel Radio but across the radio industry. We want to thank him for his contributions to Clear Channel Radio and wish him the best in his retirement.”

“As much as I have enjoyed the journey in radio over the years, it’s time for me to move on to the next chapter of my life and spend some time with my two wonderful grandchildren,” said DiLoreto. “I am truly grateful to have been a part of the radio industry for more than 40 years, and to Clear Channel for giving me the opportunity to do something that was my passion.”

Highlighted in DiLoreto’s 44 years in radio was his achievement of national headlines at WXTB, where he led the first “All Led Zeppelin” formatted radio station for 18 days before it became 98ROCK.

Shortly after graduating from the University of Florida, DiLoreto became General Sales Manager at Cox Broadcasting in Miami and was later named General Manager at Sudbrink Broadcasting’s WLYF where he served for eight years. DiLoreto left South Florida for Tulsa, Oklahoma to become Chief Operating Officer of Swanson Broadcasting. His love of water sports and the Florida Gators brought him back to his home state, which brought him to WXTB. DiLoreto has served on various local boards including The Children’s Home, Junior Achievement and the Shelton Quarles Foundation.

The search for DiLoreto’s replacement is underway.

[Last modified: Friday, November 19, 2010 7:52am]


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