Scattered Clouds74° FULL FORECASTScattered Clouds74° FULL FORECAST
Make us your home page

The Feed

Sean Daly, Michelle Stark and Sharon Kennedy Wynne

Would any U.S. newspaper release an ad like this one for The Guardian?



guardian-3littlepigsad.jpgBritish newspaper The Guardian has come up with a compelling new advertisement, selling itself as a news organization which can harness the power of social media to upend even the most enduring myths.

Specifically, it unravels the real story behind the Three Little Pigs saga -- with a little help from the world's Twitter feeds.


Could anyone imagine a U.S. newspaper running an ad like this one?

And if not, why not?

Check it out below -- I thought it was amazing:

(h/t to Simon Dumenco of Ad Age; Jim Romenesko also has a tidbit from the paper's editor on how it came together).


[Last modified: Friday, March 2, 2012 10:54am]


Join the discussion: Click to view comments, add yours