British newspaper The Guardian has come up with a compelling new advertisement, selling itself as a news organization which can harness the power of social media to upend even the most enduring myths.

Specifically, it unravels the real story behind the Three Little Pigs saga -- with a little help from the world's Twitter feeds.

Could anyone imagine a U.S. newspaper running an ad like this one?

And if not, why not?

Check it out below -- I thought it was amazing:

(h/t to Simon Dumenco of Ad Age; Jim Romenesko also has a tidbit from the paper's editor on how it came together).