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Cox Radio fires two personalities from "hot talk" station WHPT-FM, including a possible frenemy of shock jock Bubba the Love Sponge

Matt "Spice" Loyd was among two radio personalities fired by Cox Radio Monday.


Matt "Spice" Loyd was among two radio personalities fired by Cox Radio Monday.



Cox Radio has fired two of its longtime personalities from the “hot talk” station WHPT-FM (102.5 The Bone), including one host who seemingly has a tense relationship with one of the station’s biggest stars, shock jock Bubba the Love Sponge Clem.



Matt “Spice” Loyd, who hosted The Spice Show on WHPT weeknights at 7 p.m. and once worked as a member of Clem’s radio team, was let go Monday, along with Chris Fisher, known mostly to fans by his last name.

Fisher blamed economics for his departure, saying he knew Cox Radio wouldn’t pay a full salary to have him host his show, The Fisher Experiment, from 3 a.m. to 5 a.m. weekdays (Fisher had served as a morning host and then afternoon host at Cox Radio’s WSUN-FM 97x, just before that station adopted an all-request format.)

“I knew overnights were just a placeholder until they could figure out what to do with me,” said Fisher, 41, who added this was his fourth firing in a career which included stations in Tallahassee, Orlando and Daytona. “It wasn’t about performance...I just realized this is part of the business.”

Loyd, who hasn’t yet returned a phone call and online message asking for comment, posted on Twitter Monday that “budget cuts” were also the reason he was given for the change. His show debuted last year when the station converted to a male-oriented, music-less hot talk format which seemed to have worked in the ratings.

That's a notion Loyd echoed on Twitter Monday, posting "As for ratings, last quarter I was #1 in my demo & time slot. Anyways, lets get drunk..." 

But Loyd has also faced tension online with his former boss as fans and critics trade rumors on Twitter that Clem interceded to have him fired.

Loyd seemed to acknowledge those rumors on Twitter Monday, posting “Revenge is the best revenge....right Bubba? Just checking...”

Officials at Cox Radio have not yet returned calls for comment.

[Last modified: Tuesday, August 27, 2013 4:18pm]


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