Money, money, money: WBRN-98.7 introduces 'Donald-FM'
Just a couple of weeks after dropping longtime controversial host Bubba the Love Sponge Clem, WBRN-FM 98.7 promises to “Make Radio Great Again.”
Welcome to “98.7 Donald-FM.”
The Tampa Bay station had been playing commercial-free Christmas music as “Santa 98.7” through the holiday.
Now, the station formerly billed as 'No Rules Rock' is playing money-themed songs like Marry for Money by Trace Adkins, Gold Digger by Kanye West and Money by Pink Floyd.
This isn't the first time the station rebranded to help boost popularity. It used the same method for Bubba's arrival, renaming the station "Bubba 98.7" in February 2015.
WBRN-FM ranked 20th in the Tampa-St. Petersburg market with a 1.2 share in the December 2016 Nielsen Audio ratings.
It is not known when the station will introduce its permanent format. But until then, we can all just enjoy the subtleties of money-centric songs across all genres while hearing the president-elect's "voice" drop in on commercials.
Contact Samantha Putterman at email@example.com. Follow @samputterman