MTV Siesta Key reality series coming this summer (w/video)
There's an MTV situation happening in Sarasota County.
The cable network debuted the first commercial for a Siesta Key-based reality series Sunday during the MTV Movie and TV Awards.
The new series based on the popular beach destination is titled Siesta Key and appears to be more like the reality soap opera The Hills than the reality bro fest Jersey Shore.
The short, vague commercial that aired Sunday features two people kissing with text that reads "From the hills. To the beach. Welcome to Siesta Key. July."
Last month's Adweek profile of new MTV president Chris McCarthy and his efforts to revive the network through unscripted and live programming reported that Siesta Key would be among a new slate of about a dozen shows coming to the network this year.
"There's also Siesta Key (an unscripted series, launching July 19, in the vein of The Hills about a group of kids in an elite Florida enclave who return home for the summer after spending their freshman year in college)...," is how that story described it.
Sarasota County Film Commission director Jeanne Corcoran told the Times that the agency started helping with production about 18 months ago, which is when the series pilot was shot there. She said the show is a reality program, "unscripted or partially scripted, with lots of attractive energetic young people enjoying the lifestyle and culture of Siesta Key." She said the series is not supposed to feature anything more risque than a PG-13 movie.
Corcoran couldn't give out more specific details due to a confidentiality agreement, she said.
Ironically, in 2012 a writer on yourobserver.com played an April Fool's prank by reporting that a Jersey Shore-style reality show called Siesta Shore was casting in the Siesta Key area.
In February, TripAdvisor named Siesta Key the top beach in the country.