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Tampa firm helps coach Gainesville entrepreneur onto ABC's Shark Tank

Byron Young, president of CordaRoys Beanbag beds

Marketing in Color

Byron Young, president of CordaRoys Beanbag beds



When Gainesville business owner Byron Young faces the tough panel of entrepreneurs on ABC’s Shark Tank tonight, he’ll have Tampa firm Marketing in Color to thank for his moment in the reality TV spotlight.

The firm’s founders, Cheryl and John Parrish, were fans of the show and had an inkling that Young, who patented a beanbag chair which converts into a bed called CordaRoys, would do well. So they pushed him to attend an audition in Orlando and coached him to develop his pitch for a panel of “sharks” who will decide whether to invest.

“He needed to present in a way that was entertaining,” said Cheryl Parrish, noting she and husband John are former TV producers who filmed Young and closely critiqued his performance for the cameras, including knowing all the numbers associated with his business. “You have to remember, these are producers and they only care about television and entertainment what’s going to make the best show.” 

Along the way, he’ll get the kind of exposure only network TV can provide for a product he’s been developing since 1999. Curious fans can join folks from Parrish’s firm at 8 p.m. Friday at Beef O’Brady’s, 2819 South MacDill Ave. in Tampa for a screening party. The episode airs locally at 9 p.m. Friday on WFTS-Ch. 28.

Will Parrish and her firm consider coaching any other clients onto reality TV? “Well, let’s just see how this goes,” she said, laughing.

[Last modified: Saturday, March 30, 2013 2:05pm]


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