VIDEO: 'Game of Thrones' literally encased its Season 7 premiere date in a block of ice
The seventh season of HBO's epic fantasy hit is coming, but the reveal of its premiere date left fans waiting for ice to melt.
Apparently, someone in the Game of Thrones PR department thought freezing an object (A long brick? A really thick piece of cardboard?) with the show's premiere date on it would be a good idea.
On Thursday, the Game of Thrones Facebook page posted a live feed of a very large block of ice sitting in a stone chamber surrounding by flames. Inside was a dark object with the premiere date etched on it.Viewers were supposed to comment FIRE on the feed so phantom blow torches would appear to help the ice along.
At any point, there were more than 100,000 people watching a block of ice melt.
Creative? Yes. Weird? For sure. Punny? Most definitely.
Everything in Westeros seems to involve fire, ice and mind numbing delays.
The live feed of literally watching ice melt started at 2 and finally ended more than an hour later with the reveal of the long-awaited premiere date.
The seventh season of Game of Thrones comes back July 16 on HBO.
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