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Winner and loser of the week: The Rock is named Sexiest Man Alive; New Balance caught in PR storm

AP

18

November

Winner:

Dwayne ‘The Rock' Johnson. Move over David Beckham, we have a new Sexiest Man Alive. The title, as some Tampa Bay Times ladies noted, is a bit strange considering Beckham is still alive (and still sexy). Still, he had a good run of it. But now we have a new beefcake on the cover of People, and boy has he come a long way since his fanny pack, mom jeans and brown turtleneck days (see below). Johnson was gracious enough receiving his new title, tweeting up a storm with #SexiestManAlive, even claiming his victory over other Hollywood hotties as a "giant leap for bald manliness worldwide." In Johnson's interview, he was sure to gush over his girlfriend Lauren Hasian, who he has been with since 2007. "I've got the greatest relationship with Lauren," he said. "I've never had this before and it's so special." To top off a stellar year for the Rock, Disney's sure-to-be-a-hit animated film Moana (which features Johnson as a voice actor) is in theaters Nov. 23. Johnson, a man seemingly cut from marble, plays a legendary demigod in the upcoming movie. Sounds about right.

via GIPHY

 

Loser:

New Balance. Get ready, this is a weird one. The athletic shoes just sprinted into a major headache of a PR mess. Matthew LeBretton, New Balance's vice president of public affairs, told the Washington Post "The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction." The comment was in response to a question about the Trans-Pacific Partnership trade agreement, and then was taken out of context and seen as a full Trump endorsement. That didn't fly with a lot of people, and soon Twitter and Facebook feeds were full of people throwing away, burning and even flushing their shoes down the toilet. If that wasn't bad enough for the brand, the Daily Stormer blogger Andrew Anglin named New Balance as the "Official Shoes of White People." Yes, you read that correctly. The alt-right blog, named after the Nazi newspaper "Der Stürmer," told readers to get on board with the "official brand of the Trump Revolution" and that the shoe should be seen as their "uniform." New Balance was forced to respond to this crazy sequence of events, tweeting out that the company "does not tolerate bigotry or hate in any form." However, it seems like the damage is done. Not a good week for athleisure.

 

[Last modified: Thursday, November 17, 2016 5:35pm]

    

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