WTSP-Ch. 10 morning anchor Ginger Gadsden to leave St. Petersburg's CBS affiliate June 30
Ginger Gadsden, morning and noon anchor at St. Petersburg CBS affiliate WTSP-Ch. 10, will be leaving the station when her contract expires on June 30.
But at this time of layoffs and cutbacks in media, Gadsden, who has tired of working the morning shift, has no other job lined up. And she’s still committed to leaving.
“You know that feeling you get when you’ve made up your mind and you’re at peace with it?” said Gadsden, who came to work at WTSP in 2006. “That’s what I’m feeling. For me, it’s not sad, it’s exciting.”
After seven years of waking up at 2 a.m., Gadsden explained, she decided it was time to leave the morning shift. But WTSP, which placed former Miami anchor Charles Billi alongside longtime anchors Heather Van Nest and Reginald Roundtree in the station’s evening newscasts, declined to move her to a later schedule.
“I don’t think your body is made to wake up at 2 a.m., no matter how long you do it,” she said. “But (WTSP) has solid anchors in the evening; if it ain’t broke don’t fix it, I understand. I’m just grateful I got a chance to work with such great people.”
Gadsden has been the most consistent element of WTSP’s morning show, which has changed co-anchors and format during her tenure while struggling in the ratings against rivals. She came to WTSP after a stint anchoring USA Today Live from Virginia.
WTSP news director Peter Roghaar said weekend morning anchor Allison Kropff would succeed Gadsden; the station is currently looking for someone to replace Kropff, who came to the station from WVLT-TV in Knoxville, Tenn., in 2011.
“Ginger’s a wonderful person and we’re sad to see her go,” Roghaar said. “We offered her an opportunity to remain as the morning anchor and she chose differently."