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Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

American Girl store coming to South Florida



americangirl.jpgWhen I read here that Florida's first American Girl store will open on Oct. 6 at The Falls in South Miami-Dade I was so glad I have boys. The company’s historical and contemporary dolls, which cost close to $100 without accessories, are extremely popular. More than just a doll, the stores have a wide range of doll clothes, accessories, books and matching clothes for the doll’s owner.

Girls bring their doll to the store's hair salon for a new look or enjoy the “Creativitees” boutique, where they can make matching T-shirts for themselves and their dolls. The store also will have a bistro for light meals or tea parties. Dolls get their own seats with doll-sized menus. For real.

The dolls are sold with accompanying books. They were originally were marketed as a way to teach girls history from the vantage point of the dolls. As a result, the doll has won the Oppenheim Toy Portfolio Award eight times.

At $95 for a doll and paperback book, this is a pricey toy. But parents I've talked to about it say they like that they are really well-made dolls. And they are a version of girl power without the sexy overtones of Bratz. They see it as a way to prolong the innocence of girlhood. 

That certainly comes with a price.  When you throw in doll outfits at $25 a pop and swag that ranges from a $20 toy dog for your doll to a $65 girl-sized outfit to match the doll, you can end up spending hundreds on this moppet.

Would you steer your girl far away or up front and center of this store opening?

--Sharon Kennedy Wynne

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[Last modified: Tuesday, September 11, 2012 1:42pm]


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