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Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

I can't stop buying Tide



Okay all you 40-somethings out there, we want to know something: Are you still clinging to certain brands of products because your Momma did? Because I sure am, and I'm not sure if I'll ever be able to break away from the mold and follow the scent of another laundry detergent.

Let me explain.

TideI can't go down the laundry aisle and look at another detergent besides Tide. It would just feel like a betrayal of all of my mother's warnings about the evils of using more than one brand of detergent in your washing machine. Never mind that someone told her that 40 years ago when washing machines apparently were delicate pieces of machinery prone to breaking down at the lightest whiff of new suds in their guts. Those big boxes of powdered Tide were good for us kids back then, and the ginormous jugs of syrupy blueness are good for me now.

It's why I'm a Jif girl, not a Peter Pan nut. A Coke consumer, not a Pepsi popper. And there's no way anyone's going to make me switch from Colgate to Crest (unless it's buy one, get five free; sorry Mom.)

But there are some things I've ditched as I've gotten older and wiser, even though she still does it her way. For example she's also a stickler about putting the same brand of gasoline in her car and will drive 10 miles out of her way on a country road to find a Chevron station. (Uh, no thanks. It's all the same to me and my car.) And she's still on Hunt's ketchup, but I hunger for Heinz.

Maybe the extraordinary breadth of available brands will make all of this moot one day, and we'll cavalierly switch to whatever brand's on sale or has a good coupon attached to it.

For now, it's like being a little closer to home when I see that familiar orange bottle in the laundry room.

-- The Nostalgia Lady

[Last modified: Thursday, May 13, 2010 10:59am]


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