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Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

Motrin, Moms, and Twitter



Do you Twitter? Well, if you don’t, you missed out on the huge hullabaloo over the weekend that sent waves of controversy across the blogosphere and tumbleweeds across pharmacy aisles carrying Motrin.

Motrin posted an ad on its site critical of babywearing -- the practice of carrying your baby in a sling or a wrap.  The ad said, in a snarky tone, that babywearing was now, "in fashion" and as a result parents looked "tired and crazy." The ad suggested that parents who use slings and carriers need a dose of Motrin to cope with the pain of toting their kids around that way. (Here's a transcript.)

The backlash could not be relieved by even extra-strength pain relievers.

Beginning on Saturday and continuing still, bloggers and Twitterers let their voices be heard on how offended they were. Apparently, Motrin’s marketing department had not been aware of Twitter (I’m sure they are now) and were taken aback by the Momma outrage. They quickly posted an apology Monday on

What’s really fascinating on this babywearing/Motrin fiasco is the power of the social media and the Mom voice. released an official statement. Comments and message boards all over have been lighting up over several issues--both related and not-so-much--over this PR headache. Not only did it cause Motrin's parent company to pull an ad within 24 hours, but the story was covered in several mainstream media outlets.

What do you think? An insult to Mommas or much ado about nothing?

--Suburban Diva

[Last modified: Thursday, May 13, 2010 10:57am]


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