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Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

New Heinz ketchup packet must have been designed by Mommas



How many times have you gone to a restaurant, ordered chicken fingers and fries for your kiddos and then wrestled with the tiny Heinz ketchup packets? After 15 minutes of trying to open the ketchup with your hands, teeth, and finally, a jackhammer, you give up in disgust, pushing it instead under a table leg to stop it from leaning to one side. Well, Heinz, sensing our frustration, has redesigned the packet for the first time ever in its 42-year history.

The revamped Heinz Dip & Squeeze package holds three times as much ketchup and can be opened two Mom_newheinzpacket ways: The top "cap" can be torn off for squeezing the ketchup out or the foil top can be pulled off for dipping. The packets, which should be available nationwide by the end of the year, will cost Heinz customers a little more. That means those prices will trickle down to you. More than 11 million cases of the ketchup packets are sold in the United States every year. Now for the masochists among us, the old packets will continue to be available. 

This is truly one of those "why didn't I think of this" moments. And finally, I can leave my jackhammer at home.

-- Sherry Robinson

[Associated Press]

[Last modified: Thursday, May 13, 2010 11:05am]


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