The packages are getting smaller!
I knew I wasn't losing it on a recent trip to the grocery store when I realized that I was paying the same amount of money for an eight-pack case of Coca Cola that I usually do for a 12-pack. It seems that is not the only packaging that is shrinking, according to this Los Angeles Times story.
The photo used with the story shows that a jar of Skippy Super Chunk peanut butter has an indentation in the bottom that makes the jar hold only 16.3 ounces, even though the jar is the same size as the old 18-ounce jar.
Often the changes are so subtle that they create "the illusion that you are buying the same amount," Frank Luby, a pricing consultant with Simon-Kucher & Partners of Cambridge, Mass., said in the story.
So, this begs the question: Better to pay more for less or to pay more for the same amount? With grocery being so expensive these days, it's hard to know which is better.
-- Sherry Robinson
[Photo: Associated Press]