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Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

Samsung uses 3D game for movie commercial



samsung.jpgSamsung is going beyond the typical movie trailers and commercials that occupy the audience before the movie begins, and created a CD Cinema Game playing before select movies. Granted, this is just part of the huge media blitz the company is rolling out for its new Galaxy S III phone, but it's a lot better than a dancing popcorn bucket.

The campaign includes a first-of-its-kind 3D interactive crowd motion game. The theaters are equipped with motion sensor technology. In the game, the audience has to work together with their hands in the air to make two phones (which appear to be “hovering” in the ether from the 3D screen) to touch to share content. This is their way of demonstrating the key new feature of the phone, where users can share content with each other simply by tapping the phones.

You can go here to find where it's playing at your local movie theaters.

--Sharon Kennedy Wynne

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[Last modified: Monday, July 16, 2012 2:49pm]


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