Whoa, Momma!

Sharon Kennedy Wynne, Tracey Henry and Suzannah DiMarzio

Spider-Man and his pals join stable of Disney characters

31

August

Mom_spider-man1 Okay Mommas, now your little boys can swing into the House of Mouse with their best Spider-Man, Hulk or X-Men costumes -- not to mention that dude who raked in all the box-office bucks last summer, Iron Man.

Disney has signed a $4 billion deal with Marvel Entertainment. The Imagineers will put the comic-book giant's characters in Disney's chain of amusement parks and sell toys based on the vast stable of Marvel titles. I can already picture a Spider-Man stunt show at Disney Hollywood Studios.

A New York Times story also points out that this is good for Disney because most of the Marvel characters are targeted at boys, an audience  that Disney has missed the mark on because of all its emphasis on princesses, fairies and Hannah Montana. Disney XD, a channel specifically targeted at boys, already shows a cartoons about Spider-Man and the X-Men so it's only a hop, skip and jump to show others. As the mom of two boys, having another option from Disney isn't a bad thing.

This also is fortuitous timing for Disney to acquire the Web Slinger and his superfriends just before the Halloween season so that little boys can wear their Spidey gear to the park at Mickey's Not-So-Scary Halloween Party -- and probably buy lots of gear there as well.Can't you see the Hulk trick or treating with the kids?

Disney is starting to look more and more like Star Trek's The Borg, assimilating everything in their path: "Resistance is futile."

-- Sherry Robinson

[Last modified: Thursday, May 13, 2010 11:02am]

    

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