Sun Chips dumps noisy eco bag
I had to laugh reading this story today by our colleague Stephanie Hayes that Frito Lay has bagged the green bag they had touted for Sun Chips. It was biodegradable! But it was NOISY.
Are we really this sensitive/ entitled/ spoiled that a company loses sales because their biodegradable bag is too noisy? This says a lot about our society, dontcha think? I grant you, I found the bag annoyingly loud, too. But how hard is it to dump the chips in a bowl? Besides, they were a good tool for catching your kid sneaking into the snack cupboard. I could hear two rooms away if someone was getting into the Sun Chips.
I liked Stephanie's observation that this is another example of our impatience for environmental do-gooding. Like low-flow toilets or phosphate-free dish detergent that doesn't work as well, we are glad to help the evironment — as long as it's not, you know, annoying.
--Sharon Kennedy Wynne
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