Tampa moms combat teen text-driving
I loved this story by our colleague Tia Mitchell on the Tampa moms who came up with a business aimed at curbing teens' texting while driving. The best weapon: Telling the kid's mother! Parents buy bumper stickers from icudrive.com and place them on their teenagers' cars. The stickers feature a phone number and encourage other drivers to report any unsafe behavior they observe.
Other companies have similar programs, such companies include GoTellMom.com, SteerStraight.com and HowsMyTeenDriving.net, with services that cost between $39.95 to $120 annually. ICUDrive costs $97.99 a year.
Laura Myers, the Wesley Chapel mom built ICUDrive.com from scratch, created a website, ordered bumper stickers and purchased a toll-free number. Janis Labusch, her friend who lives in New Tampa, grew so passionate about the venture that she became a partner.
The company rewards teens who go an entire year without receiving a negative report with a $10 iTunes gift card. Different from similar companies, ICUDrive makes a donation of $1 per month per membership to a school or nonprofit of the client's choosing. Myers and Labusch hope this will encourage student groups or parent-teacher organizations to use ICUDrive as a fundraiser.
We'll see if this catches on. Other companies have gotten great press for this idea, but few actual sign-ups for the service.
Would pay to have the rest of the drivers snitch on your teen?
Sharon Kennedy Wynne
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