Sunday, January 21, 2018
  • The Heater
  • Marc Topkin

Rays owner Stuart Sternberg says contribution to new stadium could rise based on business community interest

Rays principal owner Stuart Sternberg reiterated today to a New York audience that how much the team contributes to a proposed new stadium will depend on how much support it gets from the Tampa Bay business community.

Sternberg told the Tampa Bay Times Nov. 15 that the initial ballpark number for the team contribution to the estimated $800-million project on the Ybor City site would be $150-million but could change based on interest expressed in season tickets, sponsorships and other business partnerships and the resulting increase in revenue projections.

Speaking Wednesday at SportsBusiness Daily and Journal's first Dealmakers in Sports conference, Sternberg said they are looking for "some commitments" of support from the business community in determining the actual amount.

"That's really what's going to drive the difference between us being able to put up $150M, and if we find that those things are more robust, then that number can certainly go up," he said, per SportsBusiness Daily.

"I don't want to build an edifice to myself. I don't want to put up a building and have it not move the needle for us at all."

Sternberg also said the amount of the team contribution would be relative to overall expenses as they want to use the additional revenue in different ways, not just toward the stadium.

The $150-million, he said, allows them "to make a contribution, pay off our debt over 25 years – whatever it has to be – and still do what we want to do, which is put a more successful product on the field. … For us to be able to go in and break even again at a $65M payroll, it doesn't make sense. We want to be able to jump the payroll if we're taking that sort of risk."

Sternberg also noted, as he has previously, that since attendance was not improved by winning – as they made the playoffs four times in six years – he can't assume that just building a new stadium will be the answer and thus needs to see the commitments from the community.

"We never had real growth at the box office," he said. "We're going to have to see what Tampa Bay has, because I can't completely put my faith in the idea that if we just build a stadium it's going to work."

Overall, Sternberg said progress on the new stadium was "moving" along.

Comments
Why free agency hasnít turned out fun (yet) for ex-Rays pitcher Alex Cobb

Why free agency hasnít turned out fun (yet) for ex-Rays pitcher Alex Cobb

RHP Alex Cobb never expected to be going into late January without knowing where he was going for spring training.The longtime Ray's first foray into free agency hasn't gone as planned, much like the 150-plus others waiting for something to give in a...
Updated: 7 hours ago
Rays infielder Daniel Robertson lends a hand to help families dealing with cancer

Rays infielder Daniel Robertson lends a hand to help families dealing with cancer

Rays infielder Daniel Robertson has much to be excited about heading into his second season in the majors.But before packing for spring training, he took some time last weekend to provide help for families needing assistance in dealing with cancer.Hi...
Published: 01/19/18
Ex-Rays star Longoria dons Giants jersey, looks forward to full-stadium environment in San Francisco

Ex-Rays star Longoria dons Giants jersey, looks forward to full-stadium environment in San Francisco

Longtime Rays star Evan Longoria was formally introduced in San Francisco today, adding the visual of him pulling on his new Giants jersey, switching to No. 10 since 3 is retired.Longoria said he welcomed the chance to play on a contending team stock...
Published: 01/19/18
What do Rays look like now? What will they look like March 29?

What do Rays look like now? What will they look like March 29?

ST. PETERSBURG — Since entering an off-season planning major change and pledging to be open to "anything and everything,'' the Rays have made a few minor moves and one massive one in trading franchise cornerstone Evan Longoria to San Francisco....
Published: 01/19/18
Reminder: Rays spring tickets go on sale today at 10 a.m.

Reminder: Rays spring tickets go on sale today at 10 a.m.

The Rays will put single game tickets for spring training home games on sale today at 10 a.m. via raysbaseball.com.The Rays are playing 14 home games in Port Charlotte, starting with the Feb. 23 opener vs. Pittsburgh. Tickets will be available at the...
Published: 01/19/18
Ex-Phillies, Indians manager Charlie Manuel to get Ted Williams Museum award

Ex-Phillies, Indians manager Charlie Manuel to get Ted Williams Museum award

Former Phillies and Indians manager Charlie Manuel will receive the Ted Williams Lifetime Achievement Award on Feb. 10 in Clearwater.The honor is bestowed by the Ted Williams Museum at its annual Hitters Hall of Fame induction, moving this year from ...
Published: 01/19/18
Former Rays OF Matt Joyce to hold annual charity baseball camp at North Brandon complex

Former Rays OF Matt Joyce to hold annual charity baseball camp at North Brandon complex

Armwood High product Matt Joyce, the current A's and former Rays outfielder, hosts his ninth annual Sweet Swingin' charity baseball camp for kids 6-12 on Sunday at the North Brandon youth baseball complex (2929 S Kingsway Rd, Seffner).Registration st...
Published: 01/18/18
Rays spring tickets go on sale Friday

Rays spring tickets go on sale Friday

The Rays will put single game tickets for spring training home games on sale Friday at 10 a.m. via raysbaseball.com.The Rays are playing 14 home games in Port Charlotte, starting with the Feb. 23 opener vs. Pittsburgh. Tickets will be available at th...
Published: 01/17/18
A look at Rays 40-man roster with spring training starting in less than a month

A look at Rays 40-man roster with spring training starting in less than a month

With the start of spring training now less than a month away, here is what the Rays roster looks like, with the most glaring hole at first base, which at this point seems likely to be manned by Brad Miller, and some questions about the pitching staff...
Published: 01/17/18
Rays opener will be late-afternoon affair

Rays opener will be late-afternoon affair

The Rays' March 29 season-opener against the Red Sox has been set for a 4 p.m. first pitch at Tropicana Field.This will be the ninth straight year the Rays have opened at home, and the third time they have opened against the rival Red Sox.  The ...
Published: 01/17/18