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B.J. Upton, brother featured in New Era ad campaign



Rays CF B.J. Upton, and his brother Justin Upton, are among five athletes featured in New Era caps new “Flagbearers” ad campaign that include national print, TV, digital, outdoor ads, and non-traditional media.


Also included in the campaign are Reds star Joey Votto (the 2010 NL MVP), skateboarding legend Stevie Williams and  U.S. Olympic/Buffalo Sabres goalie Ryan Miller, plus the teen film makers of the Ghetto Film School.

According to New Era CEO Christopher H. Koch, the Flagbearers "are trailblazers who are passionate about what they do
and truly represent our brand’s core values of self-expression and individuality. As a brand, it’s our mission to put out the best products we can for our consumers. Each ‘Flagbearer’ embodies that same charge as it relates to what they do. These individuals inspire others to Fly Their Own Flag.”

To see more, visit to learn more about all the New Era’s “Flagbearers” and view videos highlighting each individual.

[Last modified: Thursday, April 14, 2011 12:17am]


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