Sternberg in letter: Not complaints, just reality
Rays principal owner Stuart Sternberg clarified in a letter emailed to season-ticket holders that his recent comments about the "precarious" future of the franchise were not a complaint nor meant to sound ungrateful about the support they do have, but the reality of their situation. Also, he provided assurance that their organization remains committed to finding a solution to the region-wide issue.
"It would be easy to assure you and all Rays fans that everything will be fine, but that would be disingenuous,'' Sternberg wrote. "It has been a thrilling past six years for the Rays. We have experienced success on the field that most everyone believed to be impossible. This success has exposed questions from which neither the Rays nor the Tampa Bay region can hide. I assure you that our organization is committed to doing all that we can to find solutions.''
Here is the full text of the letter:
Thank you for being such a big part of a wonderfully improbable
I know you share my pride in our ballclub's successes over the past
six seasons. We are one of three teams to reach the Postseason three
out of the past four years. To do it from the AL East, while winning
the East twice, makes it all the sweeter.
Rays fans support the team in many ways. Perhaps they attend a few
games each year, coordinate a group outing, or watch or listen from a
distance. I am grateful for each and every Rays fan.
But it is our season ticket holders who have been and continue to be
our foundation. Without your loyal support, we could not begin to do
what we do. I can't emphasize enough how much I appreciate the time
and hard-earned money you invest in the Rays. You are the ones who
support the team through thick and thin. You spread word throughout
our community about the great experiences you have at Tropicana
Field, as well as your memories and friendships that are connected to
We all care deeply about the organization. We want it to succeed. We
want it to be a fixture in Tampa Bay. We want the seats filled, the
atmosphere charged, and the play on the field to be of high quality.
Each Spring, we want to look forward to the bright prospects of a new
As in the past, I will continue to communicate with you honestly and
I became the principal owner of the Rays in 2005 because I believed
that Major League Baseball could thrive in Tampa Bay. The
transformation of the franchise has been breathtaking: a rebranding
of the team to become the Rays, significant investments in Tropicana
Field, top notch fan experience and customer service, and, of course,
development of an acclaimed baseball operations department.
Just as when this organization was "under construction" back in 2005,
we continue to face major challenges. At that time, I said that there
were no quick, easy fixes. I asked for patience as we built the Rays
from a team that had never experienced success into what it is today.
Recently, I have acknowledged that the future of the Rays and Major
League Baseball in Tampa Bay is precarious. I have expressed concern
about the long-term health and vitality of our franchise. When asked
by the press, I did not shy away from answering questions about
attendance and our future. For the sake of our franchise, we cannot
ignore these questions. Doing so would be a disservice to the
organization, its employees and all of its loyal supporters.
Please do not take my remarks as a complaint -- they were not
intended to be. I was not pointing fingers. I was not blaming anyone.
I do not mean to sound ungrateful to our fans for their support, and
I certainly will not tell anyone how to spend his or her money. I was
simply being forthright about a reality that must be faced. It would
be easy to assure you and all Rays fans that everything will be fine,
but that would be disingenuous.
It has been a thrilling past six years for the Rays. We have
experienced success on the field that most everyone believed to be
impossible. This success has exposed questions from which neither the
Rays nor the Tampa Bay region can hide. I assure you that our
organization is committed to doing all that we can to find solutions.
I am proud to be the principal owner of the Rays, and I am truly
grateful for your support, dedication and passion. Thank you for
being a season ticket holder. Your support does not go unnoticed by
any of us within the organization.
I look forward to seeing you on Opening Day 2012 for the next edition
of our Rays.