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Sternberg in letter: Not complaints, just reality

10

October

Rays principal owner Stuart Sternberg clarified in a letter emailed to season-ticket holders that his recent comments about the "precarious" future of the franchise were not a complaint nor meant to sound ungrateful about the support they do have, but the reality of their situation. Also, he provided assurance that their organization remains committed to finding a solution to the region-wide issue.

"It would be easy to assure you and all Rays fans that everything will be fine, but that would be disingenuous,'' Sternberg wrote. "It has been a thrilling past six years for the Rays. We have experienced success on the field that most everyone believed to be impossible. This success has exposed questions from which neither the Rays nor the Tampa Bay region can hide. I assure you that our organization is committed to doing all that we can to find solutions.''
 

Here is the full text of the letter:

     Thank you for being such a big part of a wonderfully improbable  
     season!                                                          
                                                                      
     I know you share my pride in our ballclub's successes over the past
     six seasons. We are one of three teams to reach the Postseason three
     out of the past four years. To do it from the AL East, while winning
     the East twice, makes it all the sweeter.                        
                                                                      
     Rays fans support the team in many ways. Perhaps they attend a few
     games each year, coordinate a group outing, or watch or listen from a
     distance. I am grateful for each and every Rays fan.             
                                                                      
     But it is our season ticket holders who have been and continue to be
     our foundation. Without your loyal support, we could not begin to do
     what we do. I can't emphasize enough how much I appreciate the time
     and hard-earned money you invest in the Rays. You are the ones who
     support the team through thick and thin. You spread word throughout
     our community about the great experiences you have at Tropicana  
     Field, as well as your memories and friendships that are connected to
     Rays baseball.                                                   
                                                                      
     We all care deeply about the organization. We want it to succeed. We
     want it to be a fixture in Tampa Bay. We want the seats filled, the
     atmosphere charged, and the play on the field to be of high quality.
     Each Spring, we want to look forward to the bright prospects of a new
     season.                                                          
                                                                      
     As in the past, I will continue to communicate with you honestly and
     with candor.                                                     
                                                                      
     I became the principal owner of the Rays in 2005 because I believed
     that Major League Baseball could thrive in Tampa Bay. The        
     transformation of the franchise has been breathtaking: a rebranding
     of the team to become the Rays, significant investments in Tropicana
     Field, top notch fan experience and customer service, and, of course,
     development of an acclaimed baseball operations department.      
                                                                      
     Just as when this organization was "under construction" back in 2005,
     we continue to face major challenges. At that time, I said that there
     were no quick, easy fixes. I asked for patience as we built the Rays
     from a team that had never experienced success into what it is today.                                                                     
                                                                       
     Recently, I have acknowledged that the future of the Rays and Major
     League Baseball in Tampa Bay is precarious. I have expressed concern
     about the long-term health and vitality of our franchise. When asked
     by the press, I did not shy away from answering questions about  
     attendance and our future. For the sake of our franchise, we cannot
     ignore these questions. Doing so would be a disservice to the    
     organization, its employees and all of its loyal supporters.     
                                                                      
     Please do not take my remarks as a complaint -- they were not    
     intended to be. I was not pointing fingers. I was not blaming anyone.
     I do not mean to sound ungrateful to our fans for their support, and
     I certainly will not tell anyone how to spend his or her money. I was
     simply being forthright about a reality that must be faced. It would
     be easy to assure you and all Rays fans that everything will be fine,
     but that would be disingenuous.                                  
                                                                      
     It has been a thrilling past six years for the Rays. We have     
     experienced success on the field that most everyone believed to be
     impossible. This success has exposed questions from which neither the
     Rays nor the Tampa Bay region can hide. I assure you that our    
     organization is committed to doing all that we can to find solutions.                                                                       
                                                                       
     I am proud to be the principal owner of the Rays, and I am truly 
     grateful for your support, dedication and passion. Thank you for 
     being a season ticket holder. Your support does not go unnoticed by
     any of us within the organization.                               
                                                                      
     I look forward to seeing you on Opening Day 2012 for the next edition
     of our Rays.                                                     
                                                                      
     Sincerely,                                                       
                                                                      
     Stuart Sternberg

[Last modified: Wednesday, November 9, 2011 12:40am]

    

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