10 Days of Taylor: 'Rockabye Baby!' turns Taylor Swift songs into lullabies
(Welcome to 10 Days of Taylor, our epic countdown to the epic finale of the most epic pop tour of all time: Taylor Swift’s 1989 Tour, stopping Halloween Night at Raymond James Stadium. For all of our Taylor Swift coverage, click here.)
What’s an appropriate age to introduce your child to Taylor Swift?
How about infancy?
You can do so today thanks to the new album Rockabye Baby! Lullaby Renditions of Taylor Swift. The album, which dropped Friday, features soft, sweet and twinkly renditions of Shake It Off, Blank Space, Love Story, You Belong With Me, We Are Never Ever Getting Back Together and more, all played on xylophones, bells, woodblocks and other infant-friendly instruments.
Swift is actually an odd choice for the Rockabye Baby! series, which since 2006 has produced about 70 lullaby twists on modern artists, all aimed at music-loving parents who want to introduce their kids to the music they love. So far in the series, Rockabye Baby! has made tot-friendly hits out of alternative rock (Radiohead, Nine Inch Nails, Foo Fighters), metal (Metallica, Black Sabbath, Tool), hip-hop (Eminem, Kanye West, Jay Z), classic rock (Pink Floyd, Rush, David Bowie), punk (Blink-182), reggae-rock (Sublime) and Bjork (Bjork).
While the series has dabbled in pop artists like Madonna, none were as inherently child-friendly as Swift, whose fan base is already pretty young. Throw in the fact that Rockabye Baby! normally doesn’t touch country, and that makes this new release unique.
“Taylor Swift is unusual, because there’s not as much irony there — that is actually one of our criteria,” said Lisa Roth, founder and creative director of Rockabye Baby! “It doesn’t have quite the same irony as lullaby renditions of Metallica. But Taylor Swift is already iconic and a classic, and you can’t deny it.”
While there’s always a chance Taylor’s fan army could make Rockabye Baby! Lullaby Renditions of Taylor Swift a hit, Roth said the target customer base for the series is actually people buying a gift for a parent-to-be.
“That skews all ages, from grandparents all the way down to friends," she said.
And considering Swift is the world’s most popular pop star, that’s a pretty big potential audience.
“Everyone knows Taylor Swift,” Roth said. “We felt as a team that it was a good choice given the broad appeal, given what she stands for, given that she crosses so many boundaries. I just think she’s so popular that you kind of can’t ignore it.”
— Jay Cridlin