10 Days of Taylor: Tampa radio station rebranding itself "Taylor 93.3" in honor of Taylor Swift
(Welcome to 10 Days of Taylor, our epic countdown to the epic finale of the most epic pop tour of all time: Taylor Swift’s 1989 Tour, stopping Halloween Night at Raymond James Stadium. For all of our Taylor Swift coverage, click here.)
And you thought you were going all-out with your Taylor Swift Halloween costume.
Tampa pop station 93.3-FLZ is rebranding itself "Taylor 93.3" from 3 p.m. Friday until an hour after her concert at Raymond James Stadium on Saturday night.
In addition to heavy doses of Swift songs all day Friday and Saturday, 93.3 will air all-Taylor blocks for two hours leading into Saturday’s concert (5 to 7 p.m.) and one hour afterward (11 p.m. to midnight). In between songs, you’ll hear audio clips of Swift talking about her tour, her favorite songs and her album 1989.
There will also be ticket giveaways, live broadcasts from the stadium and giveaways of autographed merch from a Taylor 93.3 booth at the show. On top of all that, the station is also bringing in one of Swift’s openers, singer-songwriter Shawn Mendes, for an acoustic set and meet-and-greet around lunchtime on Saturday. The event will be streamed live at 933flz.com.
“I would say this is the absolute biggest concert on the planet,” said John Mayer, program director for Tampa pop station 93.3-FLZ. “Taylor owns the world.”
The concept of rebranding a radio station after a single artist isn’t new. Stations have rebranded themselves after artists like Garth Brooks and Drake for one reason or another — sometimes to promote an event, other times as a stopgap solution during a format switch.
“I’ve seen other stations do Taylor as well, but I don’t think anyone’s done it to this capacity,” Mayer said.
The reason for that is her sheer ability to bend the concert industry to her will, and to sell out a stadium like RayJay on Halloween night.
“Name another artist that can do that outside the Beatles or U2,” Mayer said. “She’s on that level.”
-- Jay Cridlin