St. Petersburg has long been a hub for reggae-rock bands in Florida, with many selling out multiple nights at Jannus Live.
If Vaughn Carrick has his way, the city will become the hub of reggae and reggae-rock activity on the East Coast.
Carrick is the Utah-based founder of the Reggae Rise Up Festival, which returns this weekend to Vinoy Park, expanding for the first time to three days, with headliners Rebelution, Damian "Jr. Gong" Marley and SOJA. The fest should draw up to 10,000 fans per day, and Carrick hopes it will soon become the East Coast's answer to California Roots, widely acknowledged as the king of surf and reggae fests.
"We really wanted to make it a destination event so people could come and get the music they wanted, they could come down to Florida, or if they were already in Florida, just come and enjoy it," Carrick said.
For more on Reggae Rise Up, including a schedule and set times, click here.
For more with Carrick on Reggae Rise Up's evolution, click here.
— Jay Cridlin