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Coastline Festival: How Live Nation is targeting new fans with Passion Pit, craft beer and food trucks



Saturday's Coastline Festival in Tampa is the third in a series of midsize festivals organized by promotions titan Live Nation, which is aiming to grow its already significant influence in Florida by creating new types of music experiences in Tampa Bay.

First there was the Sunshine Music and Blues Festival in January at Vinoy Park in St. Petersburg. In May came the three-day Funshine Music Festival at the Florida State Fairgrounds.

Coastline may be Live Nation's most calculated fest yet. Dubbed a "musiculinary experience," it'll feature two stages, a craft beer garden, food-truck rally and mini art festival. They're hoping to draw more than 10,000 fans — not bad for any first-time festival, particularly one whose headliners typically play much smaller venues.

"It just seemed to me that there was a void in the marketplace to try and do something to get those 10 to 12 bands that were on the up-and-coming, but hadn't broken through," said Live Nation Florida president Neil Jacobsen. "We want to make this a little different kind of an event, a little different amphitheater experience, and I think people are going to have a great time."

For our full preview of Saturday's Coastline Festival at the MidFlorida Credit Union Amphitheatre -- including set times and details on the food trucks and craft beer garden -- click here.

[Last modified: Thursday, November 7, 2013 9:43am]


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